Location: Nashville-based hybrid position preferred (1-2 days/week from home).
Will consider remote candidates; 20-30% travel will be required.

We are a fast-growing, innovative company that is revolutionizing global health.  We have a dynamic team that is passionate about improving the lives of people by delivering premium, healthy products through world-class research, innovation, and manufacturing. 

Position Summary:
pH-D Feminine Health is seeking a passionate and results-driven Brand Manager to join our growing team!
The Brand Manager supports the Brand Management Director in overseeing multiple brands across various categories, assisting in the development of innovative marketing strategies and driving brand growth. This key role involves managing marketing activities, including advertising, promotions, business analysis, and marketing plans. The Brand Manager will leverage consumer insights and financial data to recommend strategies for brand growth while ensuring consistent execution across cross-functional teams.

If you have a strong passion for branding, product innovation, and marketing, and want to contribute to our mission of advancing shame-free, accessible feminine wellness as a pillar of health—this opportunity is for you.

Responsibilities:

• Cross-functional Coordination: Ensure alignment across teams on brand-related decisions.
• Brand Performance Analysis: Report on brand performance to assess ROI and recommend improvements.
• Market and Consumer Trends Monitoring: Stay updated on industry trends and consumer behavior. Translate consumer insights into actionable recommendations.
• Pricing and Distribution Strategies: Develop pricing strategies and oversee distribution channels.
• Brand Plan and Marketing Strategy Development: Support the Brand Management Director in building data-driven brand plans.
• New Product Development: Manage product innovation from ideation to market launch in collaboration with teams.
• Marketing Plans Execution: Design and implement integrated marketing campaigns to achieve financial and marketing goals including go-to-market plans for new product launches
• Brand and Competitive Data Analysis: Continuously assess brand performance and identify growth opportunities.
• Budget Management: Oversee marketing budgets and assist with managing Brand P&Ls.
• Creative Collaboration: Work with the creative team to develop sales and marketing materials such as product packaging, sell sheets, promotional materials, etc.
• Social Media Collaboration: Coordinate with the Social Media Manager to ensure consistent messaging across platforms.
• Communication Briefs: Write and manage communication briefs for campaigns and launches.
• Sales Presentations: Collaborate with Brand and Sales Director to create effective presentation decks for category reviews.
• Agency and Third-Party Coordination: Partner with agencies to execute promotional campaigns and advertising strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
• 4-7+ years of Brand Management/Marketing experience.
• 2+ years in Product Development/Manufacturing.
• Expertise in the CPG space, with hyper focus on consumer research, industry trends, and marketing strategies.
• Experience in Feminine Care or Supplement industries is a big plus.
• Proficiency in data analysis to provide actionable insights and drive growth (you thrive on the data and details but also have a consumer-first approach)
• Demonstrated ability to manage multiple complex projects and prioritize tasks.
• High competency across strategic and tactical thinking abilities.
• Exceptional communication and presentation skills across various teams/stakeholders.
• Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Teams); Asana is a plus.

PHYSICAL DEMANDS / WORK ENVIRONMENT:

• Must be able to sit/stand for 8 hours
• Walking, bending, light lifting up to 50 lbs

COMPENSATION + BENEFITS:

• Base salary + bonus based on company and personal performance
• Medical, Dental, Vision and Supplement Insurance (with company assistance)
• 401(k) with company match
• Paid Time off, Paid Holidays